Today’s Motivation – Advertise Your Business

Advertise Your Business

“He must, of course, have a really good article, and one which will please his customers; anything spurious will not succeed permanently because the public is wiser than many imagine. Men and women are selfish, and we all prefer purchasing where we can get the most for out money and we try to find out where we can most surely do so.”
“A French writer says, ‘The reader of a newspaper does not see the first mention of an ordinary advertisement; the second insertion he sees, but does not read; the third insertion he reads; the fourth insertion, he looks at the price; the fifth insertion, he speaks of it to his wife; the sixth insertion, he is ready to purchase, and the seventh insertion, he purchases.’ Your object in advertising is to make the public understand what you have got to sell, and if you have not the pluck to keep advertising, until you have imparted that information, all the money you have spent is lost.”
~P. T. Barnum from “The Art of Money Getting”

© Copyright 2011 Lynn and Rick Lelchuk

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Today’s Motivation 12 RULES TO SUCCESS - #8

STEVE JOBS 12 RULES TO SUCCESS - #8

“People judge you by your performance, so focus on the
outcome. Be a yardstick of quality. Some people aren’t
used to an environment where excellence is expected.
Advertise. If they don’t know about it, they won’t buy
your product. Pay attention to design. We made the
buttons on the screen look so good you’ll want to lick
them. Design is not just what it looks like and feels like.
Design is how it works.”

Do you come through for people? Do you produce tangible
results?  The little thing do count, the detail, the quality.
Let people know about what you do, who you are, the
excellence you produce.  People are going to judge you
anyway, why not give them something juicy to judge you
upon? 

© Copyright 2010 Lynn and Rick Lelchuk