Today’s Motivation 12 RULES TO SUCCESS - #12

STEVE JOBS 12 RULES TO SUCCESS - #12

“Learn continually. There’s always “one more thing” to learn.
Cross-pollinate ideas with others both within and outside your
company. Learn from customers, competitors and partners. If
you partner with someone whom you don’t like, learn to like 

them - praise them and benefit from them. Learn to criticize
your enemies openly, but honestly.”

A life long process learning is. Input is important; new input,
differing input innovates. Everyone with whom you come in
contact has some teaching to offer. Be open to it. Seek out
foreign ideas to incorporate into your thinking. There’s always
room for another idea.

© Copyright 2010 Lynn and Rick Lelchuk

Today’s Motivation 12 RULES TO SUCCESS - #11

STEVE JOBS 12 RULES TO SUCCESS - #11

“Learn from failures. Sometimes when you innovate, you make mistakes.
It is best to admit them quickly, and get on with improving your other
innovations.”

Respect your failures. They are milestones on the journey. Everyone makes
them, everyone is human.

In flying when you have a problem the rule is climb, confess and comply.
It works in your life too. Climb to get the bigger picture as the view from
above gives greater information. Confess is to tell that you made a mistake,
you have a failure, something is amiss. It gives others a sense of your being
a straight shooter. And, comply with the laws of nature to move forward
and rectify the failure.

You are now cleared for takeoff!

© Copyright 2010 Lynn and Rick Lelchuk

Today’s Motivation 12 RULES TO SUCCESS - #9

STEVE JOBS 12 RULES TO SUCCESS - #9

“Ask for feedback from people with diverse backgrounds.
Each one will tell you one useful thing. If you’re at the top
of the chain, sometimes people won’t give you honest feed-
back because they’re afraid. In this case, disguise yourself,
or get feedback from other sources. Focus on those who
will use your product - listen to your customers first.”

Don’t isolating yourself from those you sell to. They know
what they want. Let them advise you. Seek out many
opinions and a lot of input from different kinds of sources.
Success depends upon your responsiveness to the market.

© Copyright 2010 Lynn and Rick Lelchuk

Today’s Motivation 12 RULES TO SUCCESS - #8

STEVE JOBS 12 RULES TO SUCCESS - #8

“People judge you by your performance, so focus on the
outcome. Be a yardstick of quality. Some people aren’t
used to an environment where excellence is expected.
Advertise. If they don’t know about it, they won’t buy
your product. Pay attention to design. We made the
buttons on the screen look so good you’ll want to lick
them. Design is not just what it looks like and feels like.
Design is how it works.”

Do you come through for people? Do you produce tangible
results?  The little thing do count, the detail, the quality.
Let people know about what you do, who you are, the
excellence you produce.  People are going to judge you
anyway, why not give them something juicy to judge you
upon? 

© Copyright 2010 Lynn and Rick Lelchuk

Today’s Motivation 12 RULES TO SUCCESS - #5

STEVE JOBS 12 RULES TO SUCCESS - #5


“Be entrepreneurial. Look for the next big thing. Find a set
of ideas that need to be acted upon quickly and decisively
and jump through that window. Sometimes the first step is
the hardest one. Just take it. Have the courage to follow
your heart and intuition.”

There isn’t much to add to that one. Think I’ll just let it be.
Read it again!

“Be entrepreneurial. Look for the next big thing. Find a set
of ideas that need to be acted upon quickly and decisively
and jump through that window. Sometimes the first step is
the hardest one. Just take it. Have the courage to follow
your heart and intuition.”

© Copyright 2010 Lynn and Rick Lelchuk

Today’s Motivation 12 RULES TO SUCCESS - #4

STEVE JOBS 12 RULES TO SUCCESS - #4

“Perform SWOT* analysis. As soon as you join/start a
company, make a list of strengths and weaknesses of
yourself and your company on a piece of paper. Don’t
hesitate to throw bad apples out of the company.”

*SWOT stands for Strengths, Weaknesses, Opportunities,
and Threats

Since many of us work as individuals take that piece
of paper and sit in front of a mirror and go to work.
Determine your strengths and weakness. Seek out
your best opportunities. If you find that you are the
rotten apple rather than throw yourself out it’s time
to get to work on you. After all, if you throw out the
bad apple there is nothing left but an empty barrel.

© Copyright 2010 Lynn and Rick Lelchuk

Today’s Motivation 12 RULES TO SUCCESS - #2

STEVE JOBS 12 RULES TO SUCCESS - #2

Be different. Think different. “Better to be a pirate than to join the navy.”

The world of conformity is well established and well populated. Success
does not spring from concurrence. Those who stand out in a crowd do so
because they are different, unusual or outstanding.

Stimulate new thinking. Take on ideas of others. Meld thoughts to formu-
late different thinking.

Have fun with this one. How outrageous can you be?

© Copyright 2010 Lynn and Rick Lelchuk

Today’s Motivation TWELVE RULES TO SUCCESS

TWELVE RULES TO SUCCESS – STEVE JOBS

Learning from the successful only makes sense. They have carved a
path for us to follow. Smart people will incorporate their thinking.

Steve Jobs, Apple CEO, went from being an unemployed college drop-
out to becoming one of the most successful entrepreneurs of all time.
And he did it thanks to “12 Rules to Success”. 

1. Do what you love to do.

It makes perfect sense, find your true passion and make it your life’s
work. You can make a difference because you get up each day excited
because you are doing what you love to do. The only way to do great
work is to love what you do.

Work on one Rule a day. Today, find your true passion and love and
do it.

Tomorrow - Rule 2.

© Copyright 2010 Lynn and Rick Lelchuk