Today’s Motivation – Advertise Your Business

Advertise Your Business

“He must, of course, have a really good article, and one which will please his customers; anything spurious will not succeed permanently because the public is wiser than many imagine. Men and women are selfish, and we all prefer purchasing where we can get the most for out money and we try to find out where we can most surely do so.”
“A French writer says, ‘The reader of a newspaper does not see the first mention of an ordinary advertisement; the second insertion he sees, but does not read; the third insertion he reads; the fourth insertion, he looks at the price; the fifth insertion, he speaks of it to his wife; the sixth insertion, he is ready to purchase, and the seventh insertion, he purchases.’ Your object in advertising is to make the public understand what you have got to sell, and if you have not the pluck to keep advertising, until you have imparted that information, all the money you have spent is lost.”
~P. T. Barnum from “The Art of Money Getting”

© Copyright 2011 Lynn and Rick Lelchuk

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